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Tel Aviv, Israel
The design concept
Since Keshet is the Hebrew word for rainbow, the design of the lobby was inspired by the waves and frequencies of the rainbow.
A giant screen set into a concrete wall featuring Keshet’s subsidiaries and showing Keshet programs in real time.
The Keshet Broadcasting Frequency wall contains a central rainbow motif that begins as decorative wooden bars and is flooded with varying color frequencies in all the colors of the rainbow.
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