KESHET

Tel Aviv, Israel
1200 SM

The design concept

Since Keshet is the Hebrew word for rainbow, the design of the lobby was inspired by the waves and frequencies of the rainbow.

 

A giant screen set into a concrete wall featuring Keshet’s subsidiaries and showing Keshet programs in real time.

The Keshet Broadcasting Frequency wall contains a central rainbow motif that begins as decorative wooden bars and is flooded with varying color frequencies in all the colors of the rainbow.

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